Financial & Strategic Advisory for Startups, Businesses, Founders and Investors

We partner with businesses to build robust financial foundations, navigate fundraising, and scale with clarity. At the same time, we support venture capital and private equity investors with fund accounting, diligence, and valuation. By operating across both sides of the table, we bridge the gap between entrepreneurial ambition and institutional capital.

Startup Advisory Angel Tax Advisory Startup Incorporation Fund Accounting SEBI AIF Compliance FEMA Compliance Due Diligence Valuation Services ESOP Management DPIIT Registration Cap Table Management Financial Modelling Startup Advisory Angel Tax Advisory Startup Incorporation Fund Accounting SEBI AIF Compliance FEMA Compliance Due Diligence Valuation Services ESOP Management DPIIT Registration Cap Table Management Financial Modelling

Trusted by businesses across countries

Cascade
A&O
Tarun
HHV Group
Navaduthi
Vipragen
Dance studio logo
Telereach

Who We Are

About Sarus

Sarus was founded in 2014 in Bangalore with the vision of creating sustainable employment opportunities in rural India. Today, our teams operate across Malur, Kolar, Chikkaballapura, and Bangalore. We remain committed to inclusive employment and will continue striving to ensure that at least 25% of our workforce comprises persons with physical disabilities, with a particular focus on supporting individuals affected by polio.

We are a professional advisory firm providing integrated financial, accounting, compliance, and strategic services to startups, businesses, venture capital funds, and growth-stage enterprises.

Our multidisciplinary team spanning chartered accountancy, legal, financial advisory, and regulatory expertise supports businesses across their lifecycle, from incorporation and structuring to capital raising, scaling, and investor reporting.

Working closely with founders, investors, and management teams, we bring rigor, clarity, and discipline to financial and regulatory frameworks enabling businesses to scale with confidence and credibility.

Sarus About

Why Choose Us

Why Businesses & Investors Work With Us

Startup-Focused Expertise

Structured support at every stage, from incorporation to compliance to institutional fundraising built specifically for India’s startup environment. Our experience across early and growth-stage businesses enables us to provide practical financial and regulatory guidance tailored to founders’ needs.

Fund & Investor Services

Specialized accounting and reporting for VC funds, PE funds, and AIFs managed with institutional-grade precision and delivered on time. We support fund managers and investors with reliable reporting systems and compliance driven financial processes.

Regulatory & Compliance Depth

From TDS, GST, DPIIT and FEMA we handle the regulatory complexity so you can focus entirely on building. Our team stays aligned with evolving regulations to help businesses and funds remain compliant at every stage.

Long-Term Partnership

We don’t just close engagements we grow with you. Our advisors stay invested in your success across every stage of the journey. This long-term approach allows us to provide continuity, responsiveness, and strategic support as your organization evolves.

WHAT WE DO

Our Services

Startup Advisory & CFO Services

Virtual CFO support, financial modelling, MIS reporting, and board-ready presentations. We give founders the financial infrastructure to grow with confidence.

Virtual CFO

Financial Modelling

MIS Reports

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Fund Accounting & LP Reporting

Institutional-grade accounting for VC funds, PE funds, and SEBI-registered AIFs. Capital calls, distributions, waterfall calculations, and LP statements handled precisely.

VC / PE Fund

SEBI AIF

LP Reporting

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Fundraising Support & Due Diligence

From pitch-ready financials and data room preparation to investor due diligence responses and term sheet negotiation support. We help you close faster.

Data Room

Due Diligence

Term Sheets

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Valuation

SEBI-compliant startup valuations for tax, ESOP, and investment purposes. DCF models, market comparables, and certified reports accepted by investors and regulators.

ESOP Valuation

DCF Business Models

Rule 11UA

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Regulatory & Compliance Services

End-to-end compliance management – DPIIT registration, Angel Tax advisory, FEMA compliance, GST, TDS, IEC and RBI filings – so nothing falls through the cracks.

FEMA / RBI

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Company Incorporation & Structuring

Company/ LLP/ Trust incorporation, shareholder agreements, founder equity structuring, ESOP plan design, and cap table management from day one.

Pvt Ltd Setup

ESOP Plans

Cap Tables

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Who We Work With

Our Clients & Partners

Early stage startups

Founders building their first company from incorporation and compliance setup through financial modelling and investor readiness. We set the right foundations from day one.

Venture-backed companies

VC-funded startups requiring structured financial reporting, ESOP management, and ongoing CFO-level support to satisfy board and investor expectations at every round.

Venture Capital funds

AIF-registered VC and PE funds requiring specialized fund accounting, LP reporting, and portfolio tracking — managed with institutional-grade precision and regulatory compliance.

Angel investors

Individual investors seeking due diligence support, FEMA compliance, and investment documentation. We ensure your investments are structured correctly and compliant from the start.

Family offices

Family offices making direct startup investments valuation, documentation, FEMA structuring, and portfolio reporting support tailored to your investment mandate.

Growth stage companies

Established businesses scaling rapidly – financial governance, Series B+ fundraising advisory, M&A readiness, and regulatory compliance at the scale your growth demands.

Resources & Insights

Resources for Founders & Investors

Startup fund raising FI

The Ultimate Startup Fundraising Guide for India (2026)

A comprehensive guide covering the full fundraising lifecycle — from pre-seed to Series B, investor types, legal structuring, and common pitfalls.

Pitch Deck Template

Pitch Deck Template from the Office of Ratan Tata

A pitch deck framework inspired by best practices used in India’s top-tier investment circles. Structure your story, financials, and ask effectively.

A note on the firm

A note on the firm

Let's Build Your Business Together

Whether you are a startup founder preparing for fundraising or an investor evaluating new opportunities, we can help you navigate the financial and regulatory landscape.