Startup Advisory & CFO Services
Building a business requires founders to focus on growth, customers, operations, and strategy but during the crucial early and scaling stages, managing the finance function can become both complex and time-consuming. At Sarus Advisory Services, we step in as your strategic finance partner, allowing you to focus on running and growing your business while we manage the financial backbone that supports it.
From Virtual CFO support and cash flow management to MIS reporting, financial modelling, investor readiness, and strategic planning, we help create the financial structure and clarity businesses need to scale confidently. Our goal is to provide practical, growth-oriented financial leadership without the immediate need for a full-time in-house CFO.
Accounting Services
Accurate accounting is the foundation of every successful business. Before strategy, taxation, or compliance can be managed effectively, the underlying financial records must be reliable, structured, and up to date. Strong accounting practices provide the building blocks for informed decision-making, regulatory compliance, and sustainable growth.
Our outsourced book keeping services focus on creating and maintaining a robust financial backbone for businesses operating in India. With extensive hands-on experience, our team works closely with clients to ensure that financial data is recorded correctly, organized systematically, and aligned with statutory requirements.
Why Accounting Matters
While often considered routine, accounting is the first and most critical layer of financial governance within an organization. Errors or inconsistencies at this level can cascade into larger issues involving taxation, compliance, and financial reporting.
In essence, well-maintained accounts are not just records of the past, they are the foundation on which all financial planning and compliance are built.
Technology & Platforms
We have deep operational experience working with widely used accounting platforms, including:
- Tally – India’s most widely adopted accounting software for SMEs and enterprises.
- Zoho Books – Cloud based accounting designed for modern, growing businesses.
Scope of Services
Our accounting support typically includes:
- Day-to-day bookkeeping and transaction recording
- Bank and credit card reconciliations
- Accounts payable and receivable management
- GST-compliant accounting entries
- Monthly closing of books and management reporting
- Ledger scrutiny and error corrections
- Preparation of financial statements and schedules
- Coordination with auditors, tax advisors, and management teams
Virtual CFO Services
Growing businesses often need strong financial leadership but may not require or be ready for a full-time Chief Financial Officer. At Sarus, our Virtual CFO services provide experienced, hands-on financial guidance to help you build discipline, drive growth, and make informed decisions.
We work closely with founders, management teams, and investors to bring clarity, structure, and strategic direction to your financial function.
As businesses grow, financial complexity increases often faster than internal systems and teams can keep pace. We bring the structure, oversight, and strategic perspective needed to navigate this growth without the cost of a full-time CFO. Beyond maintaining accurate books, it is about interpreting financial data, anticipating risks, and enabling better decision-making. With the right financial partner, founders gain not just control over their numbers, but the confidence to scale sustainably, engage with investors effectively, and focus on building their core business.
We are deeply detail-oriented in our approach. With strong on-the-ground experience, we pay close attention to every transaction because we believe that lasting financial strength is built in the details. By ensuring that the fundamentals of accounting and compliance are consistently in place, we create a solid foundation for clarity, control, and compliance. We approach every engagement with a genuine sense of ownership, caring not just for the numbers, but for the business and the people behind it.
Our Approach
We don’t operate as external consultants, we integrate with your team.
Our approach combines:
- Hands-on involvement with your finance function
- Deep understanding of your business model and unit economics
- Alignment with founder vision and investor expectations
By working across both startups and investors, we bring a balanced perspective helping bridge the gap between operational realities and capital requirements.
Financial Modelling & Projections
We build robust, investor-ready financial models that give founders and fund managers a clear picture of where their business is headed and the confidence to defend every number in a room full of investors.
Our models are built for clarity, not complexity. We translate your business assumptions into structured projections that hold up under scrutiny.
What We Build
- 3-Statement Models: Integrated P&L, balance sheet, and cash flow models that move together accurately
- Startup Fundraising Models: Runway analysis, unit economics, cohort projections, and scenario planning built specifically for investor conversations
- Fund-Level Models: Capital deployment schedules, IRR waterfalls, J-curve projections, and LP return models for VC and PE funds
- DCF & Valuation Models: Discounted cash flow analysis, comparable company benchmarking, and terminal value calculations for ESOP and investment purposes
- SaaS & Recurring Revenue Models: MRR/ARR buildups, churn modelling, CAC/LTV analysis, and expansion revenue projections
- Operational / Budget Models: Department-level budgeting, headcount planning, and board-ready MIS dashboards
Why It Matters
A weak financial model is one of the most common reasons fundraising rounds slow down or fall apart. Investors probe assumptions. They test scenarios. They look for founders who understand their own numbers.
We make sure you do.